Social Media Marketing (SMM / SMO)

What is SMM?
Social media marketing refers to the process of gaining traffic or attention through social media sites. Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others.

COURSE OUTLINE

  • What is Social Media?
  • Social Media Users Overview
  • Top Social Media Channels
  • Top Social Media Tools
  • Facebook Business Page or How to use Facebook for Business?
  • How to increase Facebook likes, share & increase engagement on Facebook business page?
  • Understanding Facebook organic ranking algorithm
  • Facebook group & community overview
  • How to use Facebook & community for business
  • Basic of Facebook Paid Advertising / Campaign
  • Facebook Lead Objective
  • Updated Remarketing & Pixel Tracking
  • Power Editor Basics Facebook
  • Dynamic Ads Facebook
  • Facebook Audience Insights
  • Page Like live Audit
  • Understanding Facebook dark Post
  • FB Adverts Account Management
  • Send to people Objective Facebook
  • Increase Conversion to Website – Facebook
  • LinkedIn Brand page, Community & Ads
  • Twitter promotion
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