Search Engine Optimization (SEO)

What is SEO?
It is the process of driving traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines like google, Bing, yahoo, etc. Web pages are shown and ranked based on what the search engine considers most relevant to users. SEO helps you to increase the rank of your site and more people visit your page.
WHY NEED SEO?
This course is dedicated towards teaching students to optimize the process of increasing traffic on a particular website through strategic management of content and data on website. This course is determined at maximizing the online business using organic connections. This is designed to make you a SEO expert and grab a job worthy of your capabilities.

COURSE OUTLINE

SEO – On Page Optimization

  • Types of SEO
  • What is Indexing & Crawling?
  • What is Crawler?
  • Search Engine Crawler
  • Keyword Research & Competitors keyword Analysis
  • Keyword Density Analysis and Implement
  • Meta Title & Meta Description Tag & Various Other Meta Tags Development
  • Site (URL) Structure Analysis
  • URL renaming/re-writing
  • Content Development
  • Check Brief Keyword Competition
  • Review H1, H2, H3 Tags
  • Anchor Text
  • Existing Web Content Optimization
  • Image Optimization
  • Alt Tag
  • Use of robots.txt
  • .htaccess File
  • What is Cloaking or Invisible Text
  • Creation of XML / HTML / ROR / Text
  • Sitemaps Submitting sites to Google and Yahoo Webmasters
  • Canonical Issues Implementation
  • Google Webmaster Account Setup and Management Google Analytics (Statistics) setup and management
  • Google Tag Manager
  • What is AMP?
  • What is Favicons
  • Competitor’s Website Analysis & Monitoring
  • Goals Set up & Funnel Set up in Google Analytics

SEO – Off Page Optimization

  • Link Building Strategies
  • Search Engine Submission
  • Yello pages Listing
  • Blog / Website pinging
  • Directory Submission
  • Google Business submissions
  • Business Listing
  • Press Release Submission
  • Content editing & Content Rewriting
  • Google Mapping/Listing
  • Press release news syndication / Submission
  • Forum Posting
  • Business Classifieds Posting
  • Yahoo Question & Answer
  • Quora posting (Question & Answer)
  • Online Reputation Management
  • Social Site Book Marking
  • Video promotion & Optimization

SEO – Essential Tools

  • Google Keyword Tool
  • Word Tracker Tool
  • Keyword Spy Tool
  • Keywords Position Checker Tool
  • Keyword Density Checker Tool
  • Website speed checker Tool
  • Website analysis Tool
  • Backlink analysis Tool
  • Google Analytics Tool
  • Stats Counter Tool
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