Advanced diploma in digital and web (ADDW)

This course is an amalgamation of both website designing and digital marketing. This program is designed to provide you with complete information of website components and digital marketing. Website building and designing process will allow you to make the best use of the space available on internet. It will ensure that you build a website that is safe and secure along with being readable and interesting.
Digital marketing is the process of increasing traffic on your website. It deals with how to optimize your digital presence. It has several

In this module of web design in this course will be focused on following viewpoints:

Orientation

  • Syllabus Review and Quiz
  • subscribe to the course calendar
  • Review of Course Projects
  • Introduce yourself to the class on Google+
  • Web File Management
  • Files and Folders
  • Downloading Web Pages
  • Editing Code
  • Zipping Folders
  • zipping folders and submitting Work
  • HTML Tags
  • Choose a Website Topic
  • Overview of HTML Tags
  • The HTML 5 Template
  • The Head
  • Formatting Content
  • The Coding Cycle
  • Compound Tags
  • Character Entities
  • Other HTML Tags
  • HTML Attributes and Images
  • Acquiring Images
  • Graphics File Formats
  • Editing Images
  • The image Tag
  • Absolute Links
  • Embedding Media
  • Relative Links
  • Validating Code

And the module for digital marketing is

  • Digital Marketing Overview
  • Website Planning & Creation
  • Basic HTML, CSS, JS
  • Search Engine Optimization (SEO)
  • SEO – Off Page Optimization
  • SEO – Essential Tools
  • Google Analytics & Google Webmasters
  • Search Engine Advertising (SEA)
  • Pay Per Click (PPC) / Google AdWords / Paid Advertising
  • Banner / Online Ad Display Marketing
  • Ecommerce Shopping Campaign (PLA)
  • YouTube Marketing
  • Retargeting Advertising / Marketing
  • Facebook Marketing / Advertising
  • LinkedIn Advertising/ Marketing
  • Mobile Marketing / Advertising
  • Social Media Marketing (SMM / SMO)
  • Affiliate Marketing
  • Google AdSense Overview
  • E-mail Marketing Campaign
  • Blogging / Freelancing
  • Content Marketing
  • ORM (Online Reputation Management)
  • Lead Generation.

CSS – Styling Tags

  • CSS Basics, Colors and Inline Styles
  • Internal Style Sheets and Basic Formatting
  • External Stylesheets
  • Common Properties
  • CSS – Page Layout
  • Classes IDs Divs Spans
  • The Box
  • Boxes in Boxes
  • Styling Page Divisions
  • Navigation Bars
  • Adding a Navigation Bar
  • Customizing a Navigation Bar
  • Additional Resources
  • Publishing Websites

FTP and Web Servers

  • Designing with Sections
  • Sections and Background Colors
  • Background Images
  • Adding a Navigation Bar
  • Additional Resources
  • JavaScript
  • Adding a jQuery Animated Scrolling Effect
  • Designers Lounge: Coding
  • Additional Resources
  • Responsive Design
  • Lesson Overview
  • Media Queries
  • Multiple Media Queries
  • Targeting Devices
  • Images and Video
  • Columns and Tweaks
  • The Viewport
  • Front End Frameworks
  • Explore Bootstrap Elements
  • Downloading Bootstrap
  • Downloading a Bootstrap Example
  • Reviewing the Example Code
  • Replacing Page Content
  • Customizing the Design
  • Content Management Systems
  • Setting up WordPress
  • Creating Posts
  • Creating Pages
  • Working with Media
  • Themes and Widgets
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